Social Intelligence Platform

AI-powered social intelligence for brands that can't afford blind spots.

A real-time Brand Health Score, crisis detection, eight-dimension AI classification, and competitive intelligence — with a full social management platform underneath. Nine platforms. One dashboard.

Meta Verified Tech Provider DPIIT Recognised 9 platforms tracked
Brand Health — this week
Brand Health Score
82+6 vs last week
Visibility25%
Sentiment25%
Engagement20%
Growth15%
Authority15%
Warning · Mention spike detected
Negative sentiment +38% in the last 60 min on Twitter/X
The problem

Every year, a brand somewhere wakes up to a viral crisis it should have caught at 6 AM — and reads about itself at 9.

A quality issue leaks on Instagram. Mentions go from two to two thousand in three hours. Influencers pick it up, news handles amplify it — and the marketing lead is still on her way to work. By the time she opens Hootsuite, the narrative has moved.

“The tools she was paying for could schedule a post. They couldn't detect a crisis.”

73%
of brand crises start on social media
4 hrs
average delay to detection
₹2–10 Cr
average cost of catching it late
How Hylo is built

Everyone builds the bottom layer. We built the layer that catches the crisis at 6 AM.

Hylo has two layers. The intelligence layer is why you switch. The management layer means you don't need a second tool.

Intelligence Layer
Brand Health Score
A living 0-100 rating across five pillars, updated as every mention arrives.
Crisis Detection
Z-score anomaly detection across nine platforms. Watch → Warning → Crisis.
8-Dimension AI Classification
Every mention scored on sentiment, risk, evidence, product, competitor, action.
Competitive Intelligence
Share of Voice by platform. Gap analysis. Content ideas from what's working.
Management Layer
Content Calendar
Post Composer
Unified Inbox
AutoDM Sequences
Approval Workflows
White-Label Reports
Brand Health Score

A living pulse on your reputation. Updated as every mention arrives.

A composite 0-to-100 score built from five weighted pillars. Each pillar recalculates as new mentions flow in, and Hylo's AI writes a plain-English explanation of what moved and why. It isn't a number for a dashboard. It's an early-warning system.

25%
Visibility
Mention volume and reach across every tracked source.
25%
Sentiment
The ratio of positive to negative conversation.
20%
Engagement
Average interactions per mention, weighted by author reach.
15%
Growth
Period-over-period movement across every pillar.
15%
Authority
The influence of who is talking about you, not just how many.
Hylo · Brand Health · This week
Overall score
82+6 pts
vs. 76 last week
Visibility
88+4
Sentiment
74-2
Engagement
91+9
Growth
79+3
Authority
76+1
Hylo AI insight
Engagement drove the +6 pt gain — your launch thread on Twitter/X pulled 3× your baseline reply rate. Sentiment slipped 2 pts on Instagram DMs about shipping delays. Suggested reply drafted.
Hylo · Alerts
Crisis
12m ago
Negative sentiment spike · Twitter/X
Z-score 4.1 · 1,247 mentions · sentiment -78%
Warning
1h ago
Comment volume anomaly · Instagram
Z-score 2.6 · 312 mentions · sentiment -34%
Watch
3h ago
Elevated review activity · G2
Z-score 1.9 · 18 reviews · sentiment neutral
Draft response ready
“Hey — we've seen your feedback and it's already with our QA team…”
Crisis Detection

Z-score anomaly detection across nine platforms. Alerts in minutes.

Every hour, Hylo compares your current mention volume and sentiment against a rolling baseline. When a spike is statistically abnormal, it creates an alert, classifies severity, and drafts an on-brand response your team can review and send.

1
Watch
Elevated activity worth monitoring. No immediate action required.
2
Warning
A clear negative trend is forming. Response draft prepared for review.
3
Crisis
Immediate action required. Team notified in-app, email, and Slack.
AI Classification

Every mention. Eight dimensions. Not keyword matching — real AI.

Boolean keyword rules miss context. Hylo runs every mention through an eight-dimension AI classifier so your team triages in seconds, not hours.

Sentiment
Positive, neutral, negative — with confidence.
Risk Level
Reputation, legal, product, or PR exposure.
Evidence Type
First-person, news, opinion, or hearsay.
Issue Category
Quality, service, pricing, misinformation, other.
Product Reference
Which SKU or line the mention is about.
Competitor Reference
Direct competitor mentions and comparisons.
Recommended Action
Reply, escalate, monitor, or ignore.
Priority
Author reach, virality signal, urgency score.
Competitive Intelligence

Know exactly where you stand — on every platform, against every competitor.

Add competitor brands with their own keywords. Hylo tracks their mentions, sentiment, and health scores alongside yours. The Share of Voice dashboard breaks the conversation down by platform and time. Gap analysis surfaces the topics they own and you don't — and turns them into content ideas your calendar can act on.

Share of Voice. The percentage of the conversation your brand owns, across every tracked source.
Gap Analysis. Topics where competitors are gaining coverage and you aren't — with content prompts.
Competitor Health. Track every rival's Brand Health Score on the same pillars as yours.
Hylo · Share of Voice
Share of Voice — last 30 days
34.2% +4.1pp
Hylo34%
Competitor A28%
Competitor B21%
Competitor C17%
Gap detected
Competitor A is dominating the “sustainable packaging” conversation. 3 content ideas generated.
Management Layer

And yes — everything Hootsuite does.

A full social media management platform underneath. The intelligence is why you switch. The management is why you don't need a second tool.

Content Calendar
Plan, preview, and publish in month, week, or day view.
Post Composer
AI-drafted captions with pixel-accurate cross-platform preview.
Unified Inbox
Every DM and comment across every platform, one queue.
AutoDM Sequences
Keyword-triggered replies with on-brand tone control.
Approval Workflows
Draft → submit → approve → publish, with role-based permissions.
White-Label Reports
Client-ready PDFs and dashboards, on your logo.
Tracked across nine platforms
Instagram
Twitter / X
LinkedIn
Facebook
YouTube
Pinterest
Reddit
G2
Trustpilot
Certified · Meta Verified Tech Provider Recognised · DPIIT, Government of India
What teams say

Real teams. Real crises averted.

We caught a returns-policy backlash in ninety minutes. Last year the same kind of thread took us two days to notice and a lot longer to recover from. The alert paid for the annual plan by itself.

Sneha R.
Founder, D2C skincare brand

I run eleven client accounts. Before Hylo I opened four tabs to check each one. Now I open Hylo, scan the health scores, and only drill into the ones that moved. Reviews with clients take a third of the time.

Arjun M.
Founder, independent social agency

I don't have a marketing team. I have Hylo. The AI writes drafts I actually publish, the calendar keeps me consistent, and when a comment blows up I know before I open Instagram.

Priya K.
Creator, 240K on Instagram
Frequently asked

Questions we hear most.

See your Brand Health Score.

Free, instant, and no signup. Scan your public profiles and receive a 0-to-100 score across five pillars, benchmarked against your industry.

Book a Demo

See how Synetrix can transform your creator partnerships and brand collaborations. Schedule a personalized demo with our team.

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What to Expect

30-45 Minutes

Interactive product demonstration

Expert Guidance

Meet with our product specialists

Customized Demo

Tailored to your specific use case

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